FBN Holdings Plc Rebrands, Changes Name To First HoldCo Plc
FBN Holdings Plc has officially announced its rebranding to First HoldCo Plc (FirstHoldCo).
In a statement issued by the company’s Secretary, Adewale Arogundade, it was indicated that this change will be adopted throughout all subsidiaries of the organization.
The rebranding signifies a pivotal moment in the company’s evolution, aimed at redefining its identity, consolidating its subsidiaries, honoring its legacy, and reinforcing its status as a leader within the financial services sector.
First HoldCo emphasized that the new name embodies its progressive vision.
Commenting on this significant development, Wale Oyedeji, Group Managing Director of First HoldCo Plc, remarked, “The transition to First HoldCo Plc marks a crucial juncture in our history as we embark on an ambitious path toward the future. This rebranding is not merely a change of name; it represents a revitalization of our mission, vision, and dedication to providing exceptional financial solutions to our stakeholders.
“It enables us to unify our identity across various subsidiaries and regions, fostering a robust and cohesive brand that mirrors our leadership role in Africa while maintaining our global footprint.
“For our stakeholders, this transformation signifies a renewed commitment to excellence and innovation. It ensures our unwavering focus on delivering long-term value while enhancing the trust and confidence that have characterized our relationships for over a century. As FirstHoldCo, we are strategically positioned to address the changing demands of the market, support our partners, and fulfill our commitments within an increasingly interconnected financial landscape.”
Oyedeji further asserted that the unified brand structure of FirstHoldCo will facilitate operational synergies and clarify our offerings, enabling us to deliver seamless solutions tailored to the needs of businesses and individuals throughout Nigeria.
